After the launch in September of iTunes LP, Apple has expanded its music content offering by opening a live music section on the iTunes store in partnership with Live Nation.
Apple has previously offered recordings from its stores and bespoke events like the iTunes Festival in London each year. This deal with Live Nation gives it a much deeper catalogue of live recordings.
Drawing on recordings from over 80 Live Nation-owned venues, users will be able to download a mix of audio and video content. All available recordings will come from events or venues owned by iTunes or Live Nation, thereby simplifying licensing deals. The deal is global but in the UK will, initially, be audio-only.
Video downloads will cost between $8 and $13 (£4.79 and £7.78) while audio-only downloads will average at around $8.
This comes in the wake of a flurry of activity around online concerts. Last month, YouTube streamed U2’s show in LA live, attracting 10m viewers during the show. Last week, EMI signed a deal with online video site Hulu (for the US only, currently) covering branding artist channels and exclusive concert recordings from acts including Norah Jones.
By Eamonn Forde
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